That’s short for Search Engine Optimization. What good is having a professionally designed website if nobody can find it? Your website needs content and it needs to be optimized. I’ve had a lot of success with getting businesses in Atlanta on the first page of Google for competitive keywords. My clients can definitely see the difference.
Organic Search Engine Optimization or SEO, is the process of affecting the visibility of a website (or a web page) in a search engine's unpaid results. It is often referred to as natural, organic, or earned results.
In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Search Engine Optimization (SEO) may target different kinds of search's. Including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, Search Engine Optimization considers how search engines work, what people search for, search terms or keywords, and which search engines are preferred by their audience. Optimizing a website may involve editing its content, HTML and associated coding. This can both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back-links, or inbound links, is another Search Engine Optimization strategy.
The plural of the abbreviation Search Engine Optimization can be also refer to as Search Engine Optimizer, one who provide SEO services.
Understanding Search Engine Optimization
What is Search Engine Optimization?
Having a website is one step. But, in order to ensure that it is found when people search for the topics you've covered and shows up high in terms of search results... you need to optimize it.
Formally defined, Search Engine Optimization is the activity that makes a website friendly to internet search engines. And, results in increasing the traffic of visitors from them. Although SEO began by catering solely to search engines... Experts recommend that SEO should include changes that appease the human visitor who browses through the site.
How Does it Work?
Search Engine Optimization is a philosophy that structures all aspects of a site from the quality and quantity of content. It also speaks to the manner in which information is linked to other sites on the Internet. This involves identifying keywords for the web pages. And, spreading them sufficiently across the page for them to be picked up by search engine spiders.
Also, there are finer modifications such as having the web address and the title of the page written in a certain manner. This includes variations of the specific keyword about 3-5 times on the page. And also, linking the page internally to other relevant pages on the same website.
Link building is the process of linking the site to other relevant sites on the Internet. This is also known to play a key role in SEO. The thought behind this is that by linking well to other sites offering more information on the same topic... The SEO site gives the human visitor a broader spectrum of information.
Can I Do This Myself?
SEO is a skill that is extremely powerful, but can definitely be mastered by an intelligent individual. The prerequisite is just that you have to do significant research on the various elements involved. You should structure your approach so that you can focus on many aspects simultaneously. And also keep pace with the changing environment of the Internet, and not get frustrated if results take time to show.
If you decide to do it yourself, run a simple search query on the internet for SEO... You will probably get a million results for tips, techniques and tools. A simple rule to follow should be that if the tip is good, the site offering it should itself show in the top results. Give yourself sufficient time to read the vast information. And, you should also keep a tab of the key technical terms that you will come across.
If you decide to hire a professional to help you with SEO... Ensure that you review their previous work. While Search Engine Optimization as a concept is generic, the objective of a site can significantly change the SEO approach. For example, SEO for a blogging site with links to external ads will be different from a site that aims to sell its own products online.
How long will it take?
Patience is the key. Steer clear of services that promise you overnight results. These are generally cheap shortcuts that will not work. Even if they show an exponential increase in visitor traffic... Your objective should be sustainable traffic in the long run. And, traffic that helps you monetize by either clicking on your ads or buying products advertised on the site.
In summary... understanding Search Engine Optimization is intrinsically important to running a successful website. There are many tools available online to help one on his way. However, the decision to do it on your own depends on financial budget. And, let us not forget the amount of interest and time available.