Graphic Design is the method of visual communication, through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term "Graphic Design" is used interchangeably with these due to the overlapping skills involved. Graphic Designers use various methods to create and combine words, symbols, and images to create a visual representation of their ideas and messages. A Graphic Designer may use a combination of typography, visual arts and page layout techniques to produce their end result. A Graphic Design often refers to both the designing process and the designs which are generated.
Some common uses of Graphic Design include:
Identity (i.e., logos and branding).
Publications (i.e., magazines, newspapers and books).
Signs and product packaging.
For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most fundamental features of Graphic Design... especially when using preexisting materials or diverse elements.
While Graphic Design as a discipline has a relatively recent history (first coined by William Addison Dwiggins in 1922). Graphic Design like activities span the history of humankind. From the caves of Lascaux, to Rome's Trajan's Column to the illuminated manuscripts of the Middle Ages. In both this lengthy history and in the relatively recent explosion of visual communications in the 21st century... there is sometimes a blurring distinction and overlapping of advertising art, graphic design and fine art. After all, they share many of the same elements, theories, principles, and practices. In advertising art the ultimate objective is the sale of the goods and services. In Graphic Design, however the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.
Some Graphic Design Applications We Can Help You With: